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Smashing Ideas LLC, a Seattle digital agency, displays its interactive exhibit, Kolorskov. People could "paint" on a digital canvas (wall projection) by tossing small beach balls, and they could choose one of three "paint" colors by stepping on the corresponding platform (made out of bathroom scales). An XBox Kinect was used to sense the motion and reveal the images.Storytelling, branded content, engagement and transparency were some of the buzzwords floating around at the Seattle Interactive Conference, a three-day event that started Oct. 28 at The Conference Center at the Washington State Convention Center. The conference attracted as many as 4,000 developers, designers, marketers, content strategists, entrepreneurs and other professionals whose jobs are focused on marketing their companies in the busy digital space. read more »

 

Last week, the Securities and Exchange Commission voted to propose rules that will allow companies to offer securities through online crowdfunding. Under the law created by last year’s JOBS Act, small companies can raise up to $1 million a year through accredited investors. The public has 90 days to comment on the SEC proposed rules.

The new crowdfunding laws — along with the overall success of sites like Kickstarter and Indiegogo — are leading more startups and existing companies to roll out their own crowdfunding platforms for small businesses and startups. Though it may take the SEC more than six months to put out final rules, many sites are already helping businesses connect with and vet prospective investors and donors. read more »

 
Cover Story

Cover Story: Boxlight projects bright ideasThere’s a winner in the People’s Choice awards from the Kitsap Peninsula, though it’s not one of the fan favorites in movies, music and TV.

The recipient of one of the 2013 People’s Choice Stevie Awards for Favorite New Products is Boxlight Inc., the Belfair-based company that manufactures and sells high-tech interactive projectors.

The Stevies may not be as familiar as Oscars, Emmys or Golden Globes, but they have been presented as part of the American Business Awards for more than a decade. This year’s award for Favorite New Product in the computer hardware category went to the ProjectoWrite5, Boxlight’s top-of-the-line projector — an achievement prominently noted on the website of the company owned by Hank and Sunshine Nance. read more »

 

I suppose if you ask a fool’s question you’ll get a fool’s response.

In a new study on mobile wallets, Javelin Research investigated the “gang of five” - Apple, Google, Facebook, Amazon, and PayPal — and their ability to win or lose the still-developing war for the mobile wallet. Interestingly, all of them would lose to consumers’ primary financial institution, their bank.

Just as interestingly, however, three of those companies are essentially doing nothing with mobile wallets, and yet consumers think that they are the leading contenders to win. And current payments leaders VISA, MasterCard, and American Express aren’t even in the conversation.

“Apple, Google, Amazon, Facebook, and PayPal/eBay are uniquely positioned to capture market share in the mobile-social tech cycle. Each company has a platform of consumers that are successfully transitioning from the online to the mobile world,” the Javelin report says. read more »

 

SAN FRANCISCO — Three years ago, Steve Jobs compared personal computers to trucks and tablets to cars. PCs will still be around, he said, but more people will want tablets.

Apple on Tuesday took another step toward making that prediction come true. It souped up its iPad tablets with faster processors and zippier connections.

The company upgraded its iPad Mini, the smaller tablet, with a higher-resolution display. The full-size iPad with a 9.7-inch screen was renamed the iPad Air, because it has a slimmer design and has lost some weight. The small iPad starts at $400 and the bigger iPad will cost $500. Both iPads will ship in November. read more »

 

“Although LED lighting technology is genuinely exciting, and discussed extensively in a variety of media, it’s still not used as much as ‘the buzz’ would suggest.” That’s according to National Lighting Bureau chairman Howard P. Lewis, echoing the findings of a comprehensive U.S. Department of Energy (DOE) study summarizing the current U.S. lighting market. Titled Adoption of Light-Emitting Diodes in Common Lighting Applications, the study report is available free from the National Lighting Bureau.

According to DOE, the study was conducted to answer four key questions read more »

 

This past May, the federal government got serious about the issue of federal Internet sales tax legislation. That’s when the Senate passed the Marketplace Fairness Act of 2013, a law that would require businesses with more than $1 million in revenue to collect sales taxes from customers in all U.S. states and from any localities that charge sales tax.

The legislation has now moved to the House, which plans to completely redo it, to the relief of many online retailers. The Senate’s legislation “is very badly written … and it would very badly impact all the small and medium-sized online retailers and all the other American businesses that would be buried in paperwork trying to comply with the sales tax rules in 45 states, and Puerto Rico and various Indian Tribes,” says Kevin Hickey, owner of OnlineStores.com, a New Stanton, Pennsylvania-based company that owns a variety of online retail businesses. read more »

 

Business Examiner

A new survey released Oct. 15 by global human resources association WorldatWork shows that despite several large companies cutting back on working from home and telecommuting, telework remains popular within the business world at large.

Telework, according to WorldatWork’s study, is offered in some form by 88 percent of organizations.

“Despite news reports focused on high-profile companies such as Yahoo, Best Buy and HP reigning in telework programs, the data from this report shows that only 3 percent of companies have actually canceled telework programs over the past two years,” said spokesperson Rose Stanley for Scottsdale, Ariz.-based WorldatWork. read more »

 

Asda, a supermarket chain in the United Kingdom, is trying out a new in-store 3D printing service that allows shoppers to scan and replicate anything in ceramic.

Launched on Oct. 15 in the company’s York store, with the intention to roll out nationwide if the trial is successful, the service offers 3D scanning that takes about two minutes to fully scan the surface of an object. It uses a special scanning camera that captures the contours and shape of the object, while identifying up to 6 million different colours for accurate replication.

“Anything can be scanned — including people, pets and even cars — and the models can be produced in full colour, white or a bronze-style coating,” explained an Asda blog post. read more »

 
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