Watson Furniture Group is turning 51 years old this year, and for the past few years the business has grown both organically and through acquisitions. As the company became home to a third line of products last year, it became clear it was time to rebrand.
“We were treating our three divisions as boutique brands with little in common with each other. The rebranding will help with continuity,” said Creative Services Manager Michael Shipley, who has been leading an in-house rebranding team for the past year.
The company is getting ready to roll out its new brand any moment, and, among other things, will have a new name: Watson. read more »