The word “logo,” sometimes called a trademark, is used to describe the graphic or symbol designed to represent a company, agency or organization. Logos may be a graphic figure or an organization’s name in a distinctive typeface.

Throughout history, the use of logos is abundant — identifying the work of craftsman, as medieval coats of arms, on the signet rings of kings or signifying fine porcelain, furniture or tapestry.

Trademarks are recognized as valuable pieces of property. Business recognizes that the value of a company is determined as much by the trademark of its name and logo as the product or service it provides.

Logos have several functions: