| Seattle-based John L. Scott Real Estate, which has seven offices on the Kitsap Peninsula, recently announced the launch of High-Definition Home Search, which is powered by Microsoft’s Virtual Earth platform. Debuting on www.JohnLScott.com, May 9th, John L. Scott is the first residential real estate company to utilize this new dimension in home search functionality which is expected to redefine how consumers search for homes online.
High-Definition Home Search allows visitors to JohnLScott.com to have an immersive home search experience. This includes bird’s eye imagery which is an interactive mapping feature providing aerial imagery with a 45-degree view of every home for sale in the greater Seattle area. This imagery can be adjusted to view the property from different angles, and empowers homebuyers to gain a detailed perspective of a specific property and its surroundings by allowing for greater visibility than satellite mapping.
By merging one of the leading real estate websites with the detailed imagery available within the Virtual Earth platform, what results is a powerful way to search for homes online. This intuitive search experience for consumers lets them see what it’s like to be in a location and explore what they can do there. It’s a natural compliment to industries like real estate as it empowers homebuyers to embark upon an interactive home search experience that enables people to answer the question, “What’s it like there?. |
