Kitsap Peninsula Business Journal
8-6-2004
SPECIAL REPORT - FAMILY BUSINESSES
The DOs and DON'Ts of the business reception
Receptions are premier networking events.
Make the most of them and get invited back.
   The business reception — be it a chamber networking event, grand opening of a new facility such as Bremerton’s Harborside complex, a service club event or even your own company party — how you act reflects on your future business.
   There’s piles of complimentary food, entertainment on the house and overflowing alcohol, all at no cost. Before you indulge, just remember that your boss, everyone else you work with, as well as clients — and competitors — are all watching. And that you may have to see more than one of them the next day.
   It's always acceptable to eat and drink, but do so with caution. No one wants to have their name going around the office or industry rumor mill. And in a small place like Kitsap County where the business community is pretty tight-knit, that rumor mill works overtime keeping up with the business community.
   Remember, everyone always rehashes the events drunken antics post-party. That's why people should watch what they drink to maintain their professionalism. Watching your co-workers and colleagues get drunk is funny, but it does make it hard to take them seriously the next day.
   And there are people that enjoy taking serious competitive advantage of their colleagues' uninhibited demeanor after alcohol has taken effect. For a majority of people, extracting information — about new products and services for example, and even who in your company is on their way or coming in from a competitor suddenly becomes much easier.
   It’s also important to keep your guard up and try to learn something from the people who overindulge. Watch your language and jokes that could give off a negative perception of you as well.
   It’s permissible to sample all the treats, but but don't forget your manners either. Try to eat finger foods that you can eat neatly with one hand if you have to stand up and shake hands as you are chowing down.
   Not only is it important to watch what you eat and drink, you should also beware of who you bring. Check with the event coordinator in advance if children, spouses or significant others are invited. Your little Billy and Suzy may be cute and well-behaved, but if children aren't welcome, leave them home with a sitter. That way you'll avoid an unnecessarily uncomfortable evening with colleagues.
   The event is also a chance to socialize with colleagues and potential clients beyond the confines of the office environment. People come to the event to relax, but also to see and be seen as well. That’s why some business receptions may seem like an opportunity to drag out a low-cut blouse or tight pants that you wouldn't normally wear to the office. But proceed with caution. Women should avoid clothing that is short, tight or revealing. This way, they won't ruin the professional image they've strived to create in just one night.
   Small talk with colleagues about non-business topics is always a good way to create rapport with people you don’t know or are uncomfortable with outside the office environment. Stick to safe talking points like vacation plans, movies, family activities, sports or depending on the time of year, holiday shopping strategies.
   A business reception is a premier networking opportunity. It's a chance for young professionals to introduce themselves to senior industry people and often local politicians. Just avoid discussing financial or personal issues. Such conversation is inappropriate at an business related social outing.
   The business reception is usually meant to introduce you to a new product, place or service. It may be a party but just remember that it is still an extension of the office, business functions with a social backdrop.
   And finally, before you leave, don't just stuff some food in your mouth, have a drink and grab the free stuff. Someone did plan and sponsor the event for what they believe is a good, solid business reason. So be sure to find that person and express your thanks for being invited.