12-5-2003
SPECIAL REPORT - EXECUTIVE GIFT GIVING
Alternative business client gift idea

It is customary for businesses to give gifts of appreciation to their clients and employees during the holiday season. One that says a lot about a company’s values, makes a real difference in the world and honors clients and employees is a gift to a charity in the customer’s name.

Dan Guzman, a broker in the Dow Jones futures pit at the Chicago Board of Trade, had great success with this concept, last year. He suggested that his co-workers offer their support for the work of Heifer International, a nonprofit organization that provides farm animals to poor families in 48 countries around the world.

Heifer International is leading a response to the alternative business-to-business giving trend by creating its first “Most Important Gift Catalog in the World,” for businesses. Heifer makes it easy for businesses to convey their gift by offering special cards and a new book, called “One World, One Family” as fulfillment pieces. The book’s beautiful photos tell a story of lives that are changed through partnerships with Heifer International.

To order this catalog, call (800) 696-1918, or go to www.heifer.org/business.
To learn more about Heifer, the leader in world hunger solutions, visit www.heifer.org. (Courtesy of ARA Content).