Kitsap Peninsula Business Journal
12-5-2002
SPECIAL REPORT - EXECUTIVE GIFT GIVING
Online gift giving of stocks and bonds

The stock market may have been in the toilet for the past year and a half, but as all investors know, it’s only a matter of time before it comes back. In the meantime, the market is a great place to pick up some “bargain” gifts — great companies at great prices. It’s no secret that it may be years before the stock of some blue chip companies get this low again.

Thanks to a proprietary web platform, anyone with access to the internet to give stock ownership as a gift.

“Giving stocks as gifts is an easy concept to grasp,” says Lance Lee, the founder and CEO of OneShare.com, “But making it happen was everything but easy.” As Lee explains it, “We had to marry all the complexities needed to transact a stock purchase with all the features needed to give the stock as a gift.” Lee says with a grimace on his face, “We then had try to simplify the whole order process to meet consumer’s expectations of one click purchasing!”

The result is a patent pending process that allows consumers to buy stocks as they would on an online brokerage site. The big difference between oneshare.com and a typical brokerage is that it allows consumers to buy stocks as they would in any e-store like Amazon.com. The user clicks on the stock they want to purchase, the stock is placed into a shopping cart, and then they can checkout with their credit card. “We basically had to invent a new category for ourselves” states Lee, “Our mission is to make giving stocks on the web as easy as giving socks!”

“There is a reason why many traditional brokers will not conduct a single share transaction, and that reason is the bottom line,” said Lee. “The mechanics of a single share transaction make it financially unfeasible for the brokerage, and the end consumer.”

OneShare.com charges a combined commission and fee of thirty-nine dollars, and will custom frame the stock certificate for an additional thirty-four to seventy four dollars. OneShare.com claims that no brokerage can match its rate and offers a guarantee to frame the certificate for free if a consumer can find a cheaper price for the same quality framing. Lee asserts. “Even with a unique product, if we cannot offer value, no one will buy our product.”

Orders are taken at www.oneshare.com.