Under the direction of Executive Vice President Chuck Foisie, the Financial Services Group will direct the activities of Community Business Banking, the Residential Lending Division, Pacific Northwest Financial Services and Pacific Northwest Insurance Agency. Foisie will continue to oversee the operations of the bank’s financial centers as well.

The realignment is intended to focus on and capture additional cross-sale opportunities across several lines of business including small business, residential lending, non-insured investment products and insurance products.

“All of these lines of business tend to rely heavily on our branch banking network to reach prospective new customers and for the delivery of products and financial services,” said Foisie. “Currently, there is only one mortgage banking operation with broad name recognition in the State, leaving the alternative up for grabs. Just as with our recent announcement to focus on the small business customer with community business banking, our goal is to become widely recognized as a residential lender in the Pacific Northwest.”

Pacific Northwest Bank already has a track record of residential real estate lending. It finances land developers, builders, consumer purchasers and customers who are looking for a custom home. and is looking to substantially increase its number of loan closures across the State.

The bank has also retained the services of Bank Earning International LLP (BEI) to help identify and improve the service levels and effectiveness of its residential lending division.

In addition to the focus on residential lending activities, the Financial Services Group is enhancing its Small Business efforts through the recently announced $100 million lending campaign, as well as significant product offering changes in its insurance and non-investment products.