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Top Five signs the Investor
Relations person doesn’t have a clue |
• Wonders out loud why shareholders keep fixating on quarterly results.
• Thinks “goodwill” is the friendly guy who makes overstuffed sandwiches at the company cafeteria.
• Doesn’t know the CEO’s name, but “once saw his car in the parking lot.”
• Thinks the company’s book value can be found on Amazon.com’s price list.
And the number one sign an investor relations person doesn’t have a clue...
• Considers past increases in retail Christmas sales “unexplained phenomenon.”. |
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