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SPECIAL REPORT - WOMEN IN BUSINESS
Are you relevant ...to Women?
By Ross Shafer |
| If you are losing your market share or not meeting sales projections, chances are you aren’t relevant to the most important sex. Women. Women. Women. So much has been written about the powerful female consumer you would think the “men folk” in your organization would realize women are the root of all profits. Yet, still so many companies live in denial that women account for over 80 percent of all consumer purchases. How can anyone ignore that the $5 trillion women spend annually is staged to gobble up new homes, healthcare, consumer electronics, investment advice, automobiles, vacations, bank accounts, and do-it-yourself projects. In fact, their financial heft is so significant that any business would see an instant spike in revenue if they adopted a “no-more-marketing-to-men” attitude... (Full Article) |
SPECIAL REPORT - WOMEN IN BUSINESS
Autonomix’ Erika Colson:
IT not just ‘for the guys’
By Rodika Tollefson |
| Erika Colson pursued an MBA degree with the goal of obtaining more marketable skills — but as she started learning about information technology, she was drawn to that field. “The more I learned about various aspects of the technology industry in the Northwest, the more I became interested in information technology,” she says... (Full Article) |
SPECIAL REPORT - WOMEN IN BUSINESS
Women in Business on the Kitsap Peninsula
By Marcia Abrams |
| Pamela Guardino and her company, B&P Consort Inc., has been operating on the Kitsap Peninsula for 12 years. The company started out as a one-woman operation for the first three years. Now the procurement business has five employees and supplies to the federal government and prime contractors. The Silverdale-based business does service nationally and internationally to Europe, Guam, Japan and Saudi Arabia. Guardino, who once sold funeral homes as a living, says about her unique career paths, “Different careers led to the company. The most common denominator are sales... (Full Article) |
SPECIAL REPORT - WOMEN IN BUSINESS
Women make a difference in local nonprofits
By Rodika Tollefson |
| Kitsap’s diverse array of nonprofit organizations help local residents with needs ranging from basic social services and housing to art education, financial management and health. Many of these organizations are led by dedicated women, who enjoy working in an environment that allows them to give back to the community... (Full Article) |
SPECIAL REPORT - WOMEN IN BUSINESS
Resources available for women entrepreneurs
By Wendy Miles |
| According to the Center for Women’s Business Research’s Women Owned Businesses in Washington, 2006: A Fact Sheet, 46 percent of privately held firms in Washington State — an estimated 234,197 businesses — were at least 50 percent owned by women. These firms generated nearly $44 billion in sales and employed 256,253 people. Around 158,881 of those firms were majority-owned by women (51 percent or more ownership), accounted for more than $20 billion in sales and employed 105,884 people... (Full Article) |
SPECIAL REPORT - WOMEN IN BUSINESS
Accountability Plus:
It’s about more than number crunching
By Rodika Tollefson |
| Accounting may entail a lot of number-crunching but it’s not just those numbers that count — it’s the people behind them. That’s the belief of Susan Veach, owner of Gorst-based Accountability Plus, who says her work requires as much relationship building as it does keeping track of the bottom line... (Full Article) |
SPECIAL REPORT - WOMEN IN BUSINESS
Savage joins Kitsap bank |
| Kitsap Bank recently welcomed Liz Savage to its team as vice president/commercial loan officer. Previously employed by KeyBank in Tacoma, she brings more than 30 years of banking experience, 25 of which have been in commercial lending... (Full Article) |
SPECIAL REPORT - WOMEN IN BUSINESS
Women in politics: Going strong
By Rodika Tollefson |
| In the last couple of years, women have lost their stronghold on local elected offices. At one time not only did Kitsap County have an all-female county commission, but it also had the majority of women mayors (in all Kitsap cities but Bremerton). Five of the nine state legislators were also women. That picture has since shifted dramatically, but women remain heavily involved, and a heavy influence, in the local political scene — not only in elected seats but also behind the scenes... (Full Article) |
SPECIAL REPORT - WOMEN IN BUSINESS
Women making a difference in health care
By Rodika Tollefson |
| Women have a tremendous impact in the health care industry on the Kitsap Peninsula. Whether working as nurses or physicians, administrators or CEOs, they affect local patients every day. Here are some of the outstanding local women in medicine... (Full Article) |
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