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More business or more customers?
There is a difference
By Bill Hoke - Hoke Consulting |
| This spring I completed my 100th business assessment – this for a builder of custom resort houseboats in Sand Point, Idaho. I endured the discomfort of a late spring snow storm and spent a lot of time in a large, cold, warehouse consulting with my client as he supervised the construction of the first prototype houseboat... (Full Article) |
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Is your picture perfect?
By Judith Rammel, President
Gold Medal Marketing Ltd. |
| Business owners today often feel as though there is a piece of the puzzle missing when it comes to business. For no reason or many reasons, their business “picture” doesn’t feel perfect! Businesses find it difficult to pinpoint what may be amiss and whether the fix requires a simple or more complex solution... (Full Article) |
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A short little test of your marketing savvy
By Andrew Ballard |
| You’d be hard pressed to find a corporate exec or entrepreneur that doesn’t value marketing as a “mission critical” business function. I also suggest that marketing activities, especially strategic initiatives, often fall to the bottom of the to-do-list... (Full Article) |
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“Brand” your Internet!
By Jim Kendall, President - Telebyte Northwest |
| We are past the days when some fast-talking huckster should be able to convince you that all you need is a modem, a computer, and Internet access and “YOU TOO CAN BE RICH... (Full Article) |
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Why companies use promotional products
By Sal Cataina |
| The number one reason companies purchase imprinted products is to use for business gifts, according to a new industry study But another reason is closing in fast — employee relations With today’s tight labor market and changing employee values, retaining and motivating skilled employees is a key business concern. The third reason companies purchase promotional products was event marketing and brand awareness... (Full Article) |
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DOC Video — a prescription for getting it on tape
By Marie E. Buckner |
| So, you have an idea that either your firm or yourself thinks would make a great video. Where do you turn? What all is involved? Look no further than our own backyard... (Full Article) |
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Knight Ridder, Tribune buy online recruiter |
| Newspaper publishers Knight Ridder and Tribune Co. are expanding their presence in the online recruitment business, paying $200 million for Headhunter.net and combining it with their jointly owned CareerBuilder Inc... (Full Article) |
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Marketing Briefs – Tuning it up |
| If you want to grab—and hold—consumers’ attention, just whistle. Or sing, swing, or two-step. Respondents to a recent survey cited music as the advertising element most likely to attract their attention... (Full Article) |
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Marketing Briefs – A hypnotic effect |
| Ever wanted to find out what your focus group participants are really thinking? Hypnotize them. It’s a new use for an old technique that’s catching on among some Australian ad agencies and their clients. Offered by market and social research company Mindtec Diagnostics, the hypnosis places focus group members in a “very gentle day-dreamy-like state... (Full Article) |
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10 ways to push your company forward
by doing it backwards
By John R. Graham |
| There are times when getting it right means doing it wrong. Yes, flat-out going against the accepted wisdom. For example, some investors wait to buy stocks until the market tanks. Others follow a strategy of purchasing only out-of-favor market segments... (Full Article) |
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Create a “Wow” experience by
branding on the back end |
| There is more to mailing than plunking your materials in a box, affixing a standard label and shipping it to the customer. The way your products or information is packaged and identified, and what information is included with the merchandise are important factors in managing your brand on the back end... (Full Article) |
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Spicing up classic brands |
| In the U.S., the renaissance of Abercrombie & Fitch offers proof that venerable brands can be revitalized through canny marketing. The key: making them relevant to contemporary consumers while retaining the sense of tradition that many find comforting in these mile-a-minute times... (Full Article) |
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Why online advertisers spend the money |
| It’s the B2C marketing mantra: Attract. Addict. Convert. And add to that: Burn through the advertising budget — if recent totals for online advertising are any measure... (Full Article) |
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Ticker talk |
| Some companies don’t miss a trick when it comes to reinforcing their brand identity. They’ve even added stock ticker symbols—the one- to four-letter symbols that scroll across the bottom of the screen on some finance shows — to the marketing mix... (Full Article) |
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Banner daze |
| Online advertisers are expected to shell out $1.4 billion on banners and other ad spots this year, and $5.1 billion in 2000. Bad news for some of those advertisers: According to Market Facts, the number of people who claim they “never” look at banners rose from 38 percent to 48 percent last year, and those who say they “often” look at banners dropped from 16 percent to 9 percent. |
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Everything you ever wanted to know about event planning
By Marie Buckner |
| For reasons ranging from one’s lack of time, lack of creativity, to lack of know-how — the field of event planning is becoming more popular each day. Special event planning can run the gamut from private parties celebrating or commemorating life’s various passages (i.e. birthdays, graduations, anniversaries) to large scale community events and everything in-between... (Full Article) |
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A roundup of Kitsap area hotel and conference facilities
By Steve Littfin |
| Searching for the site of your next business conference? The Kitsap Peninsula offers options as exotic or pedestrian as tastes and budgets allow. Here is an alphabetical list of area conference facilities... (Full Article) |
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Special events venues in Kitsap County
By Marie E. Buckner |
| You have a special occasion coming up and you want to make it memorable. What venues are available on our peninsula and surrounding areas? What groups meet in the Kitsap area... (Full Article) |
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Kitsap’s Top Meeting Facilities
As compiled from the VCB and QUEST Directories |
| A chart of all the meeting facilities in Kitsap County... (Full Article) |
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Seminar to help local business go global
Port seeking info from local firms involved in international trade |
| The Port of Bremerton recently established a strategic relationship with the Dept. of Commerce’s U.S. Export Assistance Center designed to assist local firms wanting to do business internationally... (Full Article) |
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Planning to have a ‘Biz’ Bash?
By Judith Rammel - President, Gold Medal Marketing Ltd. |
| Is your company planning for a business celebration or event soon? Do you have a new product launch, an upcoming seminar or conference, a party for your employees or clients or potential clients? Are you feeling overwhelmed by the prospect of getting started and making plans that will fall within budget and yet wow your participants... (Full Article) |
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Seattle restaurants trying some new tactics |
| A look across the water at some of Seattle’s eateries will find that from the most casual take-out to locations of some of the finest dining in the Emerald City, restaurants around the region are making changes in an attempt to boost their check averages, lure new customers and keep their tables full in what has become a slower, post-dot com economy... (Full Article) |
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Puttin’ on the Glitz to benefit the Admiral Theatre |
| The Admiral Theatre Foundation has announced that a new event, “Puttin’ on the Glitz”, has been scheduled for Saturday, Sept. 15. The black tie affair, to be held at the Admiral Theatre, will feature a gala dinner and auction, along with entertainment from “Unexpected Productions,” a popular Seattle improvisational theatre troupe... (Full Article) |
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New party store opens in Silverdale |
| When Tobey Littman and Teresa Hopper set out to plan a party not long ago, they couldn’t find anyplace locally that offered the supplies they needed to help them make the event into what they wanted. That’s when the idea for their new business, Party Makers was born... (Full Article) |
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Million dollar elephant coming to Kitsap |
| The Bremerton, Kingston, Port Orchard, Poulsbo and Silverdale Chambers of Commerce and the Kitsap Peninsula Visitors and Convention Bureau (VCB) are bringing a Million Dollar Elephant to Kitsap County... (Full Article) |
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KREDC to host tech conference |
| The Kitsap Regional Economic Development Council (KREDC) along with a group of dedicated volunteers from its ad hoc Regional Telecommunications Committee, are organizing a technology-based conference and trade show. The event is tentatively scheduled for Oct. 24 at the WestCoast Silverdale Hotel... (Full Article) |
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