| Borders bookstores have been awarded the Seniorized Seal of Approval Award for “senior friendly” retail excellence. The award plaque from Gary Onks, President of Sold On Seniors, Inc. was sent to Gregory Josefowicz, President of Borders, Inc., in their corporate offices located in Ann Arbor, Michigan.
Onks said, “Borders is the first company to receive this distinguished recognition and was not aware they were being evaluated for this honor. The award will only be given to companies that are exceptionally unique in addressing senior issues such as: exterior ease of access, intuitive interior navigation, lifestyle ergonomics, helpful/polite personnel and client comfort.”
Onks was so impressed with the hospitality of Borders as a shopping environment for seniors that he wrote about them in his new book, “Sold On Seniors: How You Can Reach and Sell the $20 Trillion Senior Marketplace”.
A strong advocate for seeing seniors better served, Onks says “Giving this award to Borders is our way of acknowledging their leadership in creating senior friendly shopping environments. Companies everywhere should emulate their retail store model to better serve the number one consumer group in America, senior citizens. We appreciate companies who show seniors they care.”. |
