Kitsap Peninsula Business Journal
11-6-2001
Keep long term-perspective in times of crisis
By Glenn Anderson
   The tragic events at the World Trade Center, the Pentagon and in Pennsylvania shocked the nation and the world. As an individual, you no doubt felt appalled and deeply saddened. But as an investor, you also have to deal with the “aftershock” — specifically, the impact such a horrific event has on the world’s financial markets.

There’s nothing you or anyone else can do to control world events, or how the markets respond to them. Consequently, it’s important not to base your investment decisions on today’s headlines, no matter how dramatic they may be.

Sadly, there have been other national tragedies in our past, although arguable none as horrific as the events on September 11th. Thankfully, we live in a country that is resilient, and the financial markets have historically reflected that. And, over the past four decades, the rebounds have come fairly quickly after the onset of a major crises. For instance, at the height of the Cuban Missile Crisis — a period of extraordinary fear for most Americans — the Dow Jones Industrial Average fell more than 9 percent. Yet, just over two months later, the Dow and gone up nearly 29 percent.

We can also go back to October 1987, when the stock market crashed. At it’s low point, the Dow was down 34 percent — and yet, two months later, the index had regained a full 15 percent. And in the years since then, the Dow soared from record high to record high.

The point is that the stock market is resilient. Throughout it’s history, it has trended upwards in the long-term, despite short-term blips, bumps and crises.

Nonetheless, it will still be difficult to maintain your focus in the face of calamity. That’s why you should consider following these basic investment principles:

Maintain a long term perspective: Short term setbacks can be discouraging, but keep in mind that you’re not investing for next week or next month. You’re investing to achieve long term goals, such as college for your kids or a comfortable retirement. That’s why it’s best to look beyond today’s events and stay focused on the future. It’s easy to do this when times are good — but it takes real discipline to stay on your path when the road gets rough.

Diversify your portfolio: The best way to protect yourself against short term market fluctuations is to diversify your holdings. Not all investments respond in the same way to the same circumstances. For example, when stocks are down, bonds may be up, or vice versa. By building a diversified portfolio containing stocks bonds, government securities and money market instruments, you’ll give yourself more opportunities for success.

It’s natural to feel distraught in the wake of crises or tragedies. Yet, by following these few simple guidelines, you’ll be able to take the emotion out of your investment decisions.