Hiring an event planner may not be practical for a small event, but for a more extensive event that involves a large crowd or multiple activities, a professional can help save not only time but also money. Some venues also offer in-house services, but make sure to check what is included.
For every event that flows smoothly on the surface, there is a concerted effort behind the scenes to make it so. For organizations that are often stretched thin when it comes to employees, hiring a planner offers many advantages.
A few tips for hiring a planner who will be right for your event, whether it’s a fundraiser or a forum:
Make sure you understand exactly what the planner can offer, both in experience and resources. Have a job description and goals.
Be clear on your budget and discuss any concerns upfront. Discuss the person’s availability, including the ability to accommodate last-minute requests, and accessibility.
Designate an employee or another “insider” as the point of contact and can offer insights into the company.
Keep communication open but do not micromanage — you hired the planner for a reason! As long as the expectations were clear from the outset, once the planning gets underway on the right foot (and in the right direction), let the pro do the job.
Ideally, bring the planner on board before you set the date and choose the venue, so you can take advantage of his or her experience in selecting the right place and time. The planner can also conduct negotiations with perspective venues, which often offer discounted rates during off-peak days/months.
Keep in mind that ultimately, it’s your event. If you disagree with something your planner wants to do, or don’t like certain aspects, don’t be afraid to voice your opinion — trusting the professional is important but you should feel good about the decisions as well.
If you don’t have a clear vision of your event, don’t worry. This is another area the planner can help in. But it is helpful to have a few starting points in mind and if the planner charges by the hour, the more of those details you consider ahead of time, the less time you’ll pay for during this brainstorming.
Don’t be afraid to ask input on creative budgeting. Both planners and venues should be able to come up with ideas on how to create a great event on whatever budget you choose. But be ready to compromise.