| Puroclean Disaster Restoration, a locally-owned and operated provider of emergency restoration and remediation services, recently introduced enhancements to its brand highlighting the “compassionate” side of property damage cleanup — the important “rescuer” role the firm fulfills by providing comfort and support for property owners during stressful and vulnerable times.
The new branding was rolled out at the PuroSystems annual convention. A new logo was introduced to better convey the caring side of the business. While the previous logo featured a lightening bolt and rising water, implying a service focus limited to weather-related property damage, the new logo features a house and a safety cross — signifying the property rescue element and helping property owners cope with more common, every day property losses, such as burst pipes, kitchen appliance fires and over-flowing washing machines. The new logo will be featured on all marketing materials, as well as uniforms and newly decaled PuroClean property rescue vans.
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