Poulsbo-based ActiveLight, Inc. recently announced that it has created and filled a new position within the company for a digital signage project coordinator.

Jennifer Fisher, who has been with ActiveLight since January 2003 as an account manager in its midwest sales territory, will take on the new role. The responsibilities of the digital signage project coordinator include acting as a technical resource for the territory account managers and digital signage product suppliers, as well as providing dedicated signage project support to ActiveLight’s resellers to help them close more signage projects.

Fisher will be actively involved in the upcoming Digital Retailing Expo, sponsored by ActiveLight, October 11-12, at the Moscone Center in San Francisco, Calif., as well as in the production of the third edition of ActiveLight’s Dynamic Digital Signage Resource Directory. The free directory will be available fall 2004 through www.digitalsignagedirectory.com.