The existing 770AM KNWX business station format and its call letters, has moved up to 1210 on the dial. 770AM is now KTTH and has been re-launched with a new conservative talk format, that will be starting the day with Mike Siegel from 5 to 9 a.m.

The 1210 AM programming schedule, Monday through Friday begins with the Wall Street Journal and Bloomberg Morning.

Entercom Communications Corp, which also owns 710 KIRO,. is one of the nation’s five largest radio broadcasters, operating in Boston, Seattle, Denver, Portland, Sacramento, Kansas City, Milwaukee, Norfolk, New Orleans, Memphis, Buffalo, Greensboro, Rochester, Greenville/Spartanburg, Wilkes-Barre/Scranton, Wichita, Madison, Gainesville/Ocala and Longview/Kelso.