Brad Gleeson, founder and president of Poulsbo’s ActiveLight, Inc., which is one of the world’s leading value-added distributors of advanced display systems, will address the NSCA Conference about “Digital Signage 101: Selling It, Installing It, and Making Money at It” on Friday, Apr. 26. The event will be held at the Colorado Convention Center in Denver.

Gleeson will discuss the growing application for plasma-based digital signage. “ActiveLight has facilitated numerous digital signage projects with our resellers over the past four years,” said Gleeson. “I’d like to share our experiences with success and failure, and provide hopefully useful insights to any new and existing integrators who may be evaluating this exciting market.”

There will be a review of several typical applications such as retail point-of-purchase display, public information, transportation applications, and other public-display applications for large-format plasma monitors. Gleeson will address the challenges of running an effective pilot program and conducting a national rollout service, as well as options for content delivery and distribution for a national network. The industry veteran will also discuss the latest trends in products and where the future of plasma display is heading.

The NSCA Expo is the only event exclusively for the designers and installers of commercial systems integration technology.