As the most mobile generation history has seen, Generation Y is piqued by anything involving forward movement. Information regarding automobiles, travel, and transportation grabs their attention. And a new publication, Aerovec (www.aerovec.com), is focused directly on these three areas. Aerovec will also cover future technologies, people, fashion, and style.

Debuting on the Internet the week of March 26 as a provocative lifestyle publication with a mission to spice up the web and empower its readers, it draws Gen Y by giving them the information they want and need before they need it. In May, it will explode into print with an always-expanding cast of sizzling international correspondents.

Publisher Ashly Knapp, also known as Seattle’s ubiquitous Auto Advisor, says, “Being young no longer means ‘being seen and not heard.’ The driving force behind successful product designs and campaigns no longer is the Playboy Man. When technology giants, auto manufacturers, and other industries want to launch a successful campaign in today’s market, they go to youth first. Their opinions determine product design, marketing strategies, and success forecasts. This new economic force has been labeled ‘kidfluence.’”

A 1999 survey conducted by Yankelovich Partners shows that 60 percent of parents rely on their kids for decisions regarding technology purchases. Companion studies confirm the sway kidfluence has on parents’ spending in many arenas. Today, youth play a major role in auto purchases and even have a say in the clothes their parents wear. Their opinion matters to the economy like never before.
For more information contact Knapp at (206) 323-8218 or editor@aerovec.com.