Poulsbo’s Paladin Data Systems Corporation has named Brice D. Massey as General Manager of Sales and Marketing. He joins the firm from the Global Customer Relationship Management Division of Oracle Corporation. Paladin is an Oracle authorized reseller and the northwest’s largest independent Oracle consulting group.

In his last position, Massey was responsible for managing large-scale implementations of Oracle 11i applications, which included customer relationship management and on-line business exchanges.

In addition to leading the sales efforts for Oracle licensing, consulting and training services, Massey will also focus on the branding and marketing of several Paladin proprietary products, including enterprise resource planning, municipal permitting systems, and employee time-keeping software.

Prior to joining Oracle, Massey was Senior Business Development Manager at Active Voice Corporation Seattle. While there, he expanded international software distribution significantly through secured OEM agreements with major European telecommunications corporations.