It is estimated that in 1999, 102 million attendees visited more than 4,500 tradeshows across the United States. According to a new study, those numbers will climb 25 to 30 percent in the next few years to 125 million attendees, 6,000 tradeshows and more than two-million exhibitors. What those numbers don’t show is that the majority of tradeshow exhibitors, no matter what the business or industry, know very little about planning and pulling off a successful trade show exhibit.

Veteran business consultant Susan Friedmann is known as “The Tradeshow Coach.” She works with some of the largest, as well as smallest companies in the world to help boost tradeshow results, and her popular website, www.tradeshowsuccess.com also provides a wealth of information and advice and is a great resource link.

Originally from London, Friedman has been a consultant, speaker and author for over 15 years. Her extensive experience in the tradeshow industry has allowed her to work with several hundred companies representing more than 30 different industries in the U.S. and Europe. She has written numerous articles on the subject, including, “The Importance of Tradeshows: Getting a Green Light from Upper Management; Cost-Cutting Tips for the Savvy Exhibitor; Your Most Powerful Marketing Tool — Your People; and 10 Steps to Making Your Show Leads Pay Off.” She also offers ideas on her Web site that may help you put together a successful trade show. Below are links to some of those articles.

• Keeping Your Staff Motivated Throughout The Show
www.tradeshowsuccess.com/articles/staffmotivated.html
• 75 Dynamic Ways To Increase Tradeshow Success
www.tradeshowsuccess.com/articles/75checklist.html
• 10 Common Exhibiting Mistakes
www.tradeshowsuccess.com/articles/tenmistakes.html

Contact Friedman at (518) 523-1320 or susan@tradeshowsuccess.com.