| There is more to online marketing than just having a web site. Search engine optimization, paid search, banner advertising, email marketing, landing pages, conversion rates, and traffic analysis are just some of the concepts marketers must understand and know when to apply. Armed with an understanding of the tools available to you, and which will achieve the desired result, online marketing techniques can help you cost effectively build awareness, generate leads and communicate with customers, partners and constituents.
West Sound Technology Association (WSTA) is hosting new Marketing SIG (Special Interest Group), at the Poulsbo Regional Library Community Room, on April 30, from 5:30 to 7:30 p.m.
Panelists include Jeanette Mifsud, a Web marketing/direct response specialist and senior director, Product Marketing Services with Mixtur, a Bainbridge Island-based strategic marketing firm; and Michael Clark, regional development director with Constant Contact, a leading provider of email marketing and survey products for small businesses and organizations.
Refreshments are courtesy of WSTA, MorMor Bistro & Bar in Poulsbo, and Poulsbo-based Bella Vita Coffee. Raffle items include a “goody bag” featuring a copy of “E-Mail Marketing for Dummies” by Constant Contact’s John Arnold. Reservations are required; the cost is free for WSTA members and $10 for non-members.
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