| Want your product to appear in the top ten results of a Google, Yahoo, or MSN search? Matt Kain of 24/7 Real Media, a digital marketing firm suggests these free ways to improve your odds.
Blaze your phrase. One of the most effect ways to top a search list is to work your product’s name and popular search phrases into your site’s pages. Hot phrases for your product can be found for a fee at WordTracker.com Feature as many of these phrases as possible on your site, but use only one key phrase per page.
Tap the map. Place important pages one click from your home page. If this is a problem, add a site map and a link on your home page, allowing search engines to make the two-jump process. A search engine displays Web pages in its results only when those pages can be found quickly.
Fancy is chancy. Steer clear of flash animation, java script, frames and other cool graphics favored by Web designers. Search engines can become confused by site complexity.
Stay above board. Some consultants and webmasters use unethical optimization practices, such as stuffing a page full of keywords or building 1,000 pages that all say the same thing. While these tricks may work in the short-term, they can get your site banned by search engines. For a list of ethical practices, type “ethical seo” (search engine optimization) into Google. |
