There’s been a lot of buzz lately about a little start-up software company in Silverdale. Until recently, Phynity has been able to quietly operate without much fanfare.

But that’s about to change.

With its move in Sept. into 3,000 square feet of office space in Silverdale, the company is poised to take off reminiscent of another well-known software firm in Redmond. The new facility will allow room for demonstrations of its state-of-the-art software program as well as future expansions.

So what is it about this company that is attracting so much attention?

Perhaps it’s the energy of the three young software developers that have poured their hearts and souls into producing a unique software application. Or possibly the software application itself; a powerful reporting tool that can generate nearly any type of business report with just a few clicks of the mouse.

Whatever it is, Phynity is starting to make a name for itself and its three principals.

John Yule, Donavon Page and Scott Smith, the three founders, first met while working at Subase Bangor in the Software Development Division. Even then they could see the need for an easy-to-use, but powerful report generator. After leaving Bangor to work in the private sector to develop commercial software and subsequent dot-bomb layoffs, they joined forces to create their vision; a program called Camelot Reporting.

What makes the application so unique is its ability to interrogate data based on a simple data layout or “view”, then merge it into an easily created user defined report template and distribute the results via the Internet (or Intranet). Their software framework also supports competing products that companies may already have investments in, such as Crystal Reports. And while reporting applications are notoriously costly to purchase and implement, Phynity has chosen to keep implementation as simple as possible and their price within reach of most smaller-sized companies.

The company has also attracted the attention of another local success story.

Boxlight Corporation, a worldwide seller of high performance projectors, is so excited about the new application that it is converting all of its reports over to Camelot Reporting, with help from Autonomix, a software firm on Bainbridge Island. And Ken Americana, a Seattle based travel agency that brings Japanese visitors over to see Ichiro play baseball, is another client.

Having lived here since high school, the three decided to stay and grow the company locally. With the recent lighting of the Kitsap PUD’s high-speed fiber optic network, the stars seem to be in alignment. The firm hopes to eventually link into the KPUD’s network to take advantage of its very fast telecommunications access.

According to Smith, Chief Information Officer, “Local businesses like ours can benefit greatly from having the kind of cutting-edge high-speed access the KPUD fiber network promises.

“We applaud the KPUD and the Kitsap Regional Telecommunications Committee for bringing awareness of this asset to the community and are excited to see the Committee continue its efforts toward solving the ‘last mile’ issue.”

Keep an eye on these guys. They’re part of a new wave of technology firms springing up in Kitsap that will bring with them job opportunities and worldwide attention.

(Editor’s Note: Nancy L. Stump is a freelance writer and can be reached at nancyleewa@juno.com)