Kitsap Peninsula Business Journal
6-30-2001
Where do dotcoms go when they die?
   A troll of the web suggests most have slipped away or entered a state of suspended animation — displaying a sign to break the bad news to their customers and thank them for their support.

Others have sold their web addresses and customer lists to competitors. For example Boxman.com, the CD e-tailer that failed last year, now takes potential customers straight to rival Bol.com.

But a select few have been resurrected under their own brands. Boo.com, the trendy sportswear e-tailer, generated enough publicity during its short and fast-spending life to convince new backers to bring it back as a fashion portal.

Clickmango.com, which sold health products through a website fronted by actress Joanna Lumley, is planning a comeback as a range of health products. If negotiations succeed, we could see Clickmango-branded products on high street shelves by the end of the year.

It is a creative way of trying to milk value from an e-tail brand built during the dotcom frenzy, and will, if it succeeds, reinforce just how far sentiment has swung.