| EmailChannel Inc. has unveiled a free service for consumers called MyMailMutt, which lets registered users manage their inflow of commercial e-mail messages.
The MyMailMutt service assigns the consumer a unique e-mail address to use when signing up for subscriptions and offers.
This e-mail address keeps the consumer anonymous and acts as an in-box for all commercial e-mail. At the end of each day, EmailChannel sends the user a single email that summarizes their commercial messages and provides links for them to access the messages.
The service is free for marketers who can submit their message or offer to the Boca Raton, Fla., company through its MailMutt commercial search engine service. Marketing messages will be served through EmailChannel’s non- sponsored search results.
Through MailMutt’s bid-for-position auction system, marketers can pay for placement and have their messages appear higher on the search results page. They only pay the bid price when the summary link of their message is clicked on and the detail of the message is viewed.
The e-mail that consumers receive summarizing their commercial messages features three-line descriptions of the message categorized by type and category. It also indexes the content of the messages for keyword searches.
Consumers also can use the service to block certain e-mails by keyword, sender, subject line or category. Consumers can register to use the MyMailMutt service at mailmutt.com. | 