| According to Forrester Research, the average Web user needs to keep track of 15 passwords for daily use. Small wonder that according to some estimates half of all customer service calls to Web sites can be categorized as, ‘What’s my user name and password?’
To address the problem, entrepreneurs are racing to offer online memory banks where you can store your passwords for painless retrieval. Entrants include catavault.com, obongo.com and gator.com. Other innovators are finding that authentication goes easier when people are asked to identify a picture of a familiar face, or arrange pictures of abstract art, rather than having them remember a string of letters and numbers. |
