| Key.com (www.key.com), the Web site for Key Bank, has launched a phased program of upgrades and enhancements designed to improve the site which s serves individuals as well as business customers. Already considered one of the best online banking and financial services sites, it allows customers to access product and service information, current interest rates, account balances, and self-help questionnaires and calculators. The upgrade is the seventh in a series of periodic updates offering new features and functionality. The upgrades include:
Aggregation And Notification Services: Key will introduce aggregation and notification services to customers in the first quarter of 2001. LiveClips from 724 Solutions will allow Key to offer consumers secure, single sign-on access to all their Web-based accounts and favorite information in one simple, consolidated view.
According to recent research conducted by KeyCorp, consumers are very interested in aggregation services and are looking to their financial institution for them. By delivering secure and highly personalized offerings available on a wide range of devices and networks, KeyCorp expects to strengthen relationships with its Internet-savvy consumer base.
KeyOffers: As Internet Banking becomes more widespread, Key plans to use the Web as a way to communicate with its Online Banking and Investing (OBI) clients in a respectful and personalized manner.
Key will communicate to clients personalized Web offers, promotions, newsletters and surveys. Customers will have the option of receiving or not receiving the information. OBI clients will receive an invitation in the first quarter of 2001 to register for the program, which will dramatically improve the speed and relevancy of permission-based communications.
Key Internet Banking Quick Start Guide: Key is offering a pocket-sized guide developed by Paul A. Murphy, author of the book Banking Online for Dummies. It discusses the advantages of Key’s online banking, the security involved in all transactions, the specifics of how to perform specific functions online and where to call for additional information. The booklet also discusses the details of paying bills online, known as Key Bill Pay. A Bill Pay Wizard is available and walks customers through four easy steps to setting up payments using the online service.
Help In Planning For Retirement: According to American Demographics Magazine, 67 percent of Baby Boomers worry about their financial future and 68 percent say they haven’t spent enough time planning for retirement. KeyCorp research indicates that 76 percent of Boomers say their biggest concern about retirement is not saving or investing enough for it. Karen R. Kleinhenz, KeyCorp’s senior executive, Retirement Services, has authored an article titled “Ten Steps for Planning A Financially Successful Retirement.”
Consumers are also invited to visit Key’s web site, www.key.com/retirement or to call 1-888-KEY-2020 for information, planning assistance or a free copy of Key’s Retirement Planning Guide.
Customers can complete online applications for products and participate in live online chats with Retirement Specialists. The site provides multiple solutions for consideration and actionable advice. | 