| E-businesses might learn a thing or two about effective use of the Internet from some unlikely sources: the Web sites of Al Gore and George W. Bush.
True, there’s no way that Bush can kiss a baby over the Web, or that Gore can lay a double-handed handshake via a DSL connection. But their campaigns are among political and grassroots sites using Web personalization and other techniques to touch voters and supporters the way businesses strive to reach customers.
The Gore site, www.algore2000.com, for example, features a personalized area that allows a visitor to create his own issues-oriented Web page and then e-mail an invitation to others to visit that page.
Ben Green, director of Internet operations for the Gore campaign, says the idea is to spread messages as widely as possible. | 