| The unemployment rate is less than 4 percent for the total population, and about half that number for college graduates. Desirable executive, sales and technical jobs are begging for candidates. Still, help-wanted sections of newspapers seem to be getting slimmer and slimmer. Blame the Internet.
This year, 32 percent of all recruitment advertising budgets will be spent on the Internet, while newspapers will see their share of those dollars shrink to 52 percent from 70 percent, reports Forrester Research. And consultants Hunt-Scalon Advisors say that almost four out of five companies are posting help-wanted ads on external online job boards, while 54.7 percent are posting jobs on their company’s own Web sites.
The Internet is fundamentally changing the way the recruiting industry operates. And yet job seekers and recruiters candidly admit they are having a devil of a time trying to figure out how to use the Internet effectively.
“Applicants have a low-satisfaction rate with the quality of jobs posted on most online employment boards,” says Brian Lee, a vice president with Hunt-Scalon Advisors. “The concept of online recruitment still hasn’t dramatically lowered the cost of filling a position.”. |
