| Internet companies targeting the consumer market have slashed their sales and marketing spending by more than 25 percent from the high-flying fourth quarter of last year, Advertising Age has reported.
The magazine said a study conducted for it by Pegasus Research International, an independent researcher, found that dotcom operations cut their sales and marketing outlays in the second quarter, to 69 cents for every revenue dollar. That was down from 94 cents in last year’s heady holiday period. |
