08-24-2000
Working The Web —
Diversity Makes Sen$e!
With Becky Wiles
   Here’s some information about diversity and channel marketing for better exposure.
Since the number of web pages being index daily is small compared to the real number being generated, channel diversity make good sense.

Here are a few channels being used on the Internet that make good sen$e:
• Linking and reciprocal linking-

this SHOWS popularity and engines are now listing by popularity.
• E-mail broadcasting
• Search engine registration
• Posting to e-zines and newsgroups
• Banner ad campaigns
• PR promo’s offered on the web
• Signature files...and the list goes on.

As you can see, there are many ways to maximize your Web presence for best ROI, and these are just a few available in digital format. There are many more traditional ways to get the message across.

Channel diversity is the key to success. The tried and true way to market today is to use ALL marketing channels. The ticket is to do it and continue to do it. Pretty simple.

If you would like more information on this idea feel free to contact me using the information below.

(Editor’s Note: Becky Wiles is the owner of 2Amazing Web Design. She may be reached at (360) 440-5860, becky@2amazing.com, ICQ#6973819 or www.2amazing.com.)