| IBM executives once again chided Sun Microsystems over control of Java. On a press tour to herald its support for open Internet standards, IBM executives said Sun must either adopt shared standards for Java or admit it will never give up its ownership.
Sun abandoned efforts to get Java standardized by the International Standards Organization (ISO) in December. Since then IBM, both a competitor and partner of Sun’s, has been trying to rally opposition to Sun’s control of Java.
“[Sun] still wants to control the Java brand at all costs [because] they value the Java brand over the industry’s technology,” said Simon Phipps, chief e-business visionary at IBM. “At this point, they’re burning trust — they have to admit that it’s proprietary or make it a standard.”
Michael Goulde, executive vice president of research and consulting services at Boston-based Patricia Seybold Group, said standards are important to the growth of the Internet and e-business. But he said IBM is dreaming if it thinks Sun will ever give up Java or the industry will ever stop using it to build Internet-based solutions. | 
