“We plan to generate volume sales by undercutting competition which usually charges $70-$119 for 2 year registrations. The competitors simply cannot match our pricing or level of service, which includes responsive toll-free technical support and email support,” said Mann. “There are no surcharges or hidden fees, and our online control panel allows customers to make instantaneous changes to their registration details. It also enables the forwarding of Web traffic to preexisting Web sites.”

The site has a free proprietary engine called WhoisPlus that automatically generates scores of available $17 domains and facilitates their immediate registration via a shopping cart. If the user or WhoisPlus can’t find the perfect business name, BuyDomains.com has a secondary market with over 11,000 names that can be purchased securely online via credit card. Names can be browsed by keyword, subject, alphabetically or price.