| There may be a new sheriff coming to town — the Chevy Colorado. That’s the name Chevy has bestowed on its all-new mid-size pickup. “We wanted a name that would fit within the Chevy Truck portfolio and stand out in the marketplace,” said Russ Clark, Chevrolet marketing director, mid-size truck. “With the development of an all-new truck, it is crucial to select a new name that resonates well with customers and has a strong presence.”
Colorado marks the fifth all-new Chevy truck since the announcement of the popular Chevy Avalanche at the 1999 North American International Auto Show. Colorado production will begin at GM’s Shreveport truck plant in Shreveport, La. in the fourth quarter of next year. |
