| Auto dealers can now showcase their used car inventory on the Internet’s most popular automotive site, kbb.com. The site, owned by Kelley Blue Book, has launched Blue Book Classifieds, an all-new used car section of kbb.com. The new section was developed in partnership with The Cobalt Group, a provider of e-business products and services to the automotive industry.
“More new and used car shoppers visit Kelley Blue Book than any place else on the Internet,” said Stephen Henson, vice president of marketing and business development for the firm. “Blue Book Classifieds is the next step toward our goal of making vehicle transactions easier by bringing together consumers and dealers.”
Over four million unique visitors click on kbb.com each month and download more than 24 million pricing reports on new and used vehicles. Visitors to Blue Book Classifieds can search for a used vehicle by ZIP code and other search parameters to see a list of matching vehicles in their area, detailed vehicle listings, and side-by-side vehicle comparisons. The customer can then submit a purchase or test drive request to the dealer. |
