Kitsap Peninsula Business Journal
05-08-2000
BuyaToyota.Com launches in the Northwest
Retail site partners local Toyota Dealer
Advertising Association with manufacturer
   Toyota Motor Sales, U.S.A. has announced the roll out of an internet retailing test program in Western Washington. The retail test site (www.buyatoyota.com), partners the Western Washington Toyota Dealer Advertising Association (WWTDA) with the manufacturer.

The joint test program site is designed to provide a convenient sales process for “ready to buy” shoppers. It will give car buyers online purchase tools to plan and initiate a purchase or lease transaction with any one of the nineteen western Washington Toyota dealers.

This site complements the existing www.toyota.com site which functions as a comprehensive “brand” site where online shoppers use the Shop@Toyota section to conduct comprehensive product and services research.