Every business owner is working to minimize cost and recoup financial losses in this economic climate. Beyond minimizing all costs, the basic goal of being in business is demonstrated growth and profitability. To achieve financial growth, in the worst recession since the Great Depression, leads many business owners to consider business diversification as a strategy. At an initial glance, it’s easy to say “more business-more money,” but spontaneously engaging a new endeavor without taking proper steps of evaluation, planning, and decision making have the potential to push your existing core business negatively over the “financial edge.” read more »