If you’re like most businesses, you’re inundated with requests for donations. The request usually comes from a well-meaning staff member or volunteers of a civic or charitable organization. It may be for an ad, a cash donation or a request for in-kind services. Since the approach is often a worthy cause, the business would like to be involved. read more »

Male dominated perceptions have been the heart of marketing campaigns for years. In many industries, women have gone largely unnoticed, relegated to niche markets for cosmetics, household supplies, kids’ gear and clothing. read more »